CRM 2.0 – Customer Engagement Hub: Contextual Interactions in an Agile Model Qorus Banking Innovation Awards 2019
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06/09/2019
Banking Innovation
The Customer Engagement HUB is composed of multidisciplinary squads, with people from different areas of Bradesco, who collaborate toward a business goal, leveraging the use of internal and external data to understand our customers needs so we can provide a personalized relationship, thus creating a differentiated customer experience and adding value to the Bank.
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