Open Banking Initiative: MEI Portal, solutions for the individual microentrepreneur Qorus Banking Innovation Awards 2021
BrazilCategory
Social, Sustainable & Responsible BankingKeyword
Open Finance & New FS players, Beyond financial services & ecosystems, SME Banking, Retail banking
Innovation presentation
Contributing to the development of entrepreneurship in Brazil, Bradesco Organization developed the MEI Portal, integrating open banking initiatives in the entrepreneurs' journey. With more than 1.3 million accesses, MEI Portal is a pioneering platform, with the mission of being a provider of financial and non-financial services present in the daily life of the micro-entrepreneur, concentrating in just one environment, various information services on formalization , training, consulting and entrepreneurial activities, in partnership with startups and companies specialized in the subject. Currently, Bradesco has 1.6 million MEI customers, providing from pre-approved credit lines and microcredit to the ease of opening accounts via mobile, providing access to banking and financial services to an increasing number of entrepreneurs, contributing to the promotion of the country's economic development, inclusion and financial education, and the generation of decent work for society and increasing the access of small industries and other companies, particularly in developing countries, to financial services, including affordable credit and its integration into value chains and markets. We have: - 34 thousand MEIs registered; - 1.2 million views; - 503 thousand unique users; - 156 thousand views of the registration page; - 29 thousand active customers; - 8,400 active users on the platform; - 12,285 clicks on the partner banner “Dicas Mei”; - 2,258 clicks on the “MarketUp” partner banner; - MEI Portal Award (mei.bradesco) – The project was recognized by the EFMA (European Financial Management Association) - an association to which about a third of the world's largest banks belong - in January 2019, in the innovation category, for providing solutions and services to assist individual micro-entrepreneurs. - MEI Portal Award (mei.bradesco) - Learning & Performance Brazil 2019 - August - Award recognizing the best e-learning practices, High Performance and Digital Transformation of Businesses. - Small Business Products or Services Innovation Award - BAI Global Innovation Awards 2021 - Award that celebrates the new and most transformative solutions in the financial area worldwide.
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