Mashreq noon VIP Credit Card- UAEs first e-commerce co-branded credit card Qorus Banking Innovation Awards 2021

Submitted by

Mashreq Bank

Premium
24/09/2021 Banking Innovation
The Mashreq noon VIP credit card is the UAE’s first e-commerce co-branded card and comes with exceptional benefits including AED 500 pre-loaded cash and cashback on all purchases with an accelerated cashback of 3.5% across multiple noon platforms and all this in a lifetime free card application for which is 100% digital with instant card issuance capability.
Innovation details
Country
United Arab Emirates
Category
Offering Innovation
Keyword
Customer experience

Innovation presentation

Mashreq, one of the leading financial institutions in the UAE, and noon.com, the region’s premier homegrown e-commerce platform, have launched the first e-commerce co-branded credit card ‘Mashreq noon VIP Credit Card’ which is available for customers across the UAE. The UAE e-commerce market continues to grow substantially as customers lean heavily towards online shopping experiences for their general day-to-day needs. In collaboration with noon and Visa, we provide a seamless and secure payments solution, that empowers our customers whenever they choose to shop online. We are therefore proud to launch this product, which offers highly competitive benefits and a simple user experience powered by digital-first innovation. Customers can apply for the card with zero paperwork through the bank’s digital platforms and receive a digital version of the card in as little as three hours. Interested customers will receive AED 500 pre-loaded on the card, and will also be able to benefit from 3.5% cashback on all purchases at noon, noon daily, Now Now and Sivvi, and 1% on all other domestic and international spends, as well as zero annual fees. Cardholders will also be able to enjoy exclusive noon shopping privileges; including free delivery on all noon express orders and complimentary discounts at multiple merchant and retail partners with their complimentary noon VIP membership. Keeping in mind the digital theme, we worked with social influencers during the launch and leveraged on digital spaces to engage with customers.

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