Digitalization of the express loan journey in synergy with Wafasalaf Qorus Banking Innovation Awards 2023

Submitted by

Attijariwafa Bank

Premium

20/09/2023 Banking Innovation

The digitalization of express loan is necessary in a context of changing habits and uses of our customers and represents significant business potential and significant gains for the bank. The project to digitize express loan aims for a 100% omnichannel, fluid and personalized experience through the implementation of an integrated journey approach.

Innovation details

Country
MoroccoCategory
Reimagining the Customer ExperienceKeyword
Loans

Innovation presentation

Digital Innovation via Attijariwafa bank’s mobile app : - Implementation of the solution by capitalizing on Wafasalaf's express credit engine - Agile project management to reduce time to market and improve customer satisfaction - Structuring of the project in several lots, including that of the MVP which concerns the Simulation, Instruction and Consultation components

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