Qorus Banking Innovation Awards 2023

Delivering personalized insights and enriching campaigns with new capabilities in İşCep

Submitted by

İşbank Group

Logo of İşbank Group

As a result of its historic commitment of contributing to the industry of the country, Isbank...

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20/09/2023 Banking Innovation

About

With the aim of providing our customers personalized customer experience in line with their needs and expectations, we started to offer personalized insights and launched new capabilities in campaigns on our mobile banking application İşCep. Thus, our customers' access to the actions they can take is facilitated, more dynamic communication with customers is provided through location-based instant offers and earnings from campaigns can be followed.

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