Auto Telematics Program - Direção em Conta Qorus Innovation in Insurance Awards 2016

Submitted by

Liberty Seguros Brasil

Premium
26/04/2016 Insurance Innovation
Direção em Conta consists in offering an extra bonus for safe drivers based on their driving behavior.
Innovation details
Category
Best Disruptive Product or Service
Keyword
Car & Mobility insurance, IoT & Telematics

Innovation presentation

The programs consists in installing a device on the OBDII port of the users vehicles and driving for 4 months to capture the user driving behavior where several criteria are evaluated, such as: speed, sharp turns, hard braking, fast acceleration etc. This analysis produces a driving score and if the user achieves a minimum score of 50%, they are entitled to move one level up on their bonus level when compared to their bonus on the market. Premium savings ranges from 15%-20% depending on their bonus levels (based on actuarial bonus curve). The customer gets half of the discount upfront as an incentive to share their data and the other half after a 4 month driving with a device connected to their cars OBD II port. Users can check their score and main indicators in real time through the web or the mobile app. Liberty is the first carrier to launch a telematics program in Brazil. It is a very democratic program for all ages, types of cars and groups. We have more than 5 years of experience with telematics programs in the United States, so we leveraged this previous experience to design a value proposition specific to Brazil based on the bonus concept which is valued by customers. The program has more than 20 points of sale across 3 different states: Sao Paulo, Santa Catarina and Parana. On the places where Direção em Conta is being sold, 1 out of 4 policies are already sold with the program.

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