Brokers Service channel via Skype Qorus Innovation in Insurance Awards 2016

Submitted by

Liberty Seguros Brasil

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26/04/2016 Insurance Innovation
Innovation in communication through technology integration to improve business and providing mobility
Innovation details
Category
Customer Experience & Engagement
Keyword
Contact center & Chatbots

Innovation presentation

The concept of implementing Skype as an additional service channel for the brokers is related to the maturity this tool has reached through the years, delivering voice service with quality, in a simple and interactive way in which many customers and partners are already familiar with. Once Skype has created specific Business services, offering to Companies the possibility of integrating with the local telecom infrastructure, a large way of possibilities has been created. The reasons that led us to take one step forward and integrate Skype in our company are the view of improving the relationship with our brokers, innovating, increasing mobility, facilitating the contact and reducing costs for the brokers and also for the Company. Based on the intention of using technology strategically, We looked abroad in order to find solutions that would allow us to do more than the usual, letting partners, customers and employees connected each time more. Those thoughts guided us to this first step of implementing Skype as a brokers channel. In order to provide this integration, the Business area, Telecom and Marketing department had to work closely, negotiating the way the tool would work, and the public that would be reached. Until now, costs are already being reduced and brokers are really satisfied with the possibility of using Skype to contact our Call Center.

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