Generali Vitality Qorus Innovation in Insurance Awards 2017

Generali Vitality is a highly innovative wellness programme, which encourages and rewards members for living healthy. Everybody can participate - regardless of current health and fitness level. Members will be supported in making the right health choices, such as regular exercising, going for health check-ups and quit smoking. Moreover, an abundance of attractive rewards from our partners Amazon, Garmin, Adidas and Expedia motivate our members along the way to pursue a healthier lifestyle and weekly incentives together with a fully refundable Apple Watch will ensure an unabadet drive to pursue long-term goals. As a lifetime partner, Generali Vitality aims to make a difference to our customers throughout their lifetime by proactively convincing more and more humans to engage in an active and healthy lifestyle. Furthermore, our members stay healthy as they learn continously in an easy way which factors influence our health and physical conditions. Generali Vitality is a real game changer, as it has changed fundametally the way how insurer and customer communicate – from reimburser to active health adviser and effective motivator or in short : LIFE IMPROVER. Additionally, the digital format predestines it downright to fit in a convenient way into the customer’s daily routine. The launch in Germany, France and Austria was a resounding success, as we receive across customers and our sales agents excellent feedback. The long-term goal consists in expanding Generali Vitality to entire Europe. With Generali Vitality, we position ourselves as the leader of innovation and a force of social good.