Caminhos - Mentoring program using an algorithm to carry out the “match” Qorus Innovation in Insurance Awards 2023

Grupo Bradesco Seguros launched its new mentoring program, “Caminhos”. Created for the development of leaders, the initiative proposes a modern model, with a combination system, a kind of “anonymous match” of affinities. In its first edition, in the format of a POC (Proof of Concept), the project contemplated mentors in their first management level and mentors from departmental managers, enabling a very valuable exchange of experiences and knowledge among the public. The program also offered a preparation workshop for mentors and mentees where relevant topics for the success of this journey were addressed. Thinking about client-centrism and how to promote a “wow” journey for participants, we implemented indicators to support the general evaluation of the program and promote the necessary adjustments for the next editions.