Landing Page “Let’s Play” Qorus-Infosys Finacle Banking Innovation Awards 2024

The gamer landing page represents a pioneering initiative in the gamer and banking market in Brazil, with the objective of strengthening Bradesco's ties with the gaming community. The project is an innovative and exclusive portal dedicated to the needs and desires of the gamer community, which is experiencing rapid growth and becoming increasingly economically relevant.

The page is designed as a central hub for information, benefits, and rewards, with products and content tailored to meet the needs of this specific audience. Additionally, the project aims to foster a long-lasting and meaningful relationship with gamers, recognizing them as a distinct and diverse group with unique needs.

Goals: The objective of the page is to enhance the bank's image among the gaming public, thereby strengthening its customer base and fostering more productive relationships with the institution. Furthermore, the page offers several advantages, including exclusive benefits, partnerships with major brands, and Livelo points subscriptions, all of which are available to the public.

The innovation is designed to attract a public that enjoys electronic games, regardless of age, to offer products that allow them to acquire the latest equipment. This is a rapidly expanding audience, with three out of four Brazilians consuming electronic devices. The 20 to 24 age group represents the largest proportion of Brazilian gamers, with teenagers aged 16 to 19 also exhibiting a high level of engagement.

Opportunities: Building a vibrant community: Bradesco's landing page aims to promote a virtual space for gamers; Customized offers and rewards: The platform recognizes the importance of rewarding player loyalty by offering cashback on game purchases, exclusive discounts, as well as priority support and differentiated banking benefits; Increase in-game performance: Bradesco's Landing Page offers players the tools and resources they need to enhance their gaming experience; Becoming a key partner: The idea is for the site to be more than just an information portal, but also a reliable partner that accompanies players on their journey, offering support, guidance and access to a universe of possibilities;

Competitive edges: Holistic approach: Bradesco's landing page is notable for its comprehensive approach, which extends beyond traditional financial offers. It recognizes the value of community, engagement, and the player experience; Personalization: The platform uses data and analytics to offer players personalized rewards and benefits tailored to their individual needs and preferences; Technological Innovation: Landing Page Gamer Bradesco is committed to implementing innovative technological solutions that guarantee a fluid, safe and rewarding digital experience for players; Focus on Community: The site prioritizes building a vibrant and engaged community where players feel valued and connected;

Motivation: The Bradesco's landing page was created from a deep understanding of the growing importance of the gaming industry and the cultural impact that gamers have on society. Recognizing the untapped potential of this audience, Bradesco seeks to position itself as a strategic partner, offering innovative and personalized solutions that meet their unique needs. Outputs: Bradesco's landing page aims to strengthen the relationship with its gamer customers, increasing their loyalty and engagement with the Bradesco brand. In addition, the platform aims to attract new gamers. It also contributes to positioning Bradesco as an innovative, modern brand that is connected to market trends. The initiative also promotes the growth of Bradesco's business in the gaming segment, opening up new opportunities for revenue and expansion.