CPAAA - Customer Protection Anti-cheating, Anti-fraud, Anti-scam Qorus-NTT DATA Innovation in Insurance Awards 2025- Nominated

Ping An CPAAA (Customer Protection: Anti-cheating, Anti-fraud, Anti-scam) is a GenAI-powered platform designed to combat AI-driven fraud in financial and transactional ecosystems. Traditional prevention models, reliant on static rules and manual verification, struggle against evolving threats such as deepfake impersonation, AI-powered data harvesting, and remote manipulation. CPAAA revolutionizes fraud detection and prevention by integrating real-time behavioral analytics, multi-factor authentication (MFA), and scenario-specific threat mitigation into a unified defense framework.

The platform leverages two core GenAI agents: 1) Detection Agent: Identifies and prioritizes threats across three critical domains—behavioral anti-cheating, funds anti-fraud, and scenario-based anti-scam detection. 2) MFA Agent: Dynamically adjusts authentication protocols based on risk severity, employing measures like biometric verification, joint relative authentication, and AI-driven consistency checks.

In 2024, CPAAA achieved zero reported fraud incidents across 50 million annual transactions, safeguarded 234 million customers, and maintained a 9.8/10 user satisfaction rating. By translating real-time behavioral signals into actionable security protocols, CPAAA sets a new standard for proactive fraud prevention in the AI era.