Insurance for special segments based on occupation Qorus-NTT DATA Innovation in Insurance Awards 2025

Submitted by

Generali Česká pojišťovna

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25/02/2025 Insurance Innovation

The insurance is focused on selected group of clients with similar occupations and covers diseases that pose the greatest threat to this occupation.

Innovation details

Country
Czech RepublicCategory
Product & Service InnovationKeyword
Customer experience, Prevention, Insurance, Health insurance, Targeted-niche offerings, Life insurance, Claims management, Assistance, UnderwritingBusiness Line
Accident Insurance, Assistance, Health Insurance, Life InsuranceDistribution Channel
Agents, Brokers, Bancassurance

Innovation presentation

Great competition brings pressure for great innovation. We focused on threats to individual professions in a way that no one else on the market has ever done. By this innovation we prepared a product that is easy to sell for our sales forces and they use it as a door opener for a conversation with a clients. We chose professions that are either common in the market (e.g. administration) or can suffer from very similar type of disease (e.g. stress - manager or lawyer).

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