Manufacturing Warranty Insurance for White Goods Qorus-NTT DATA Innovation in Insurance Awards 2025

Submitted by

Bajaj General Insurance

Premium
25/02/2025 Insurance Innovation
Protect the Insured against losses due to all manufacturing defects and workmanship during the contractual liability period
Innovation details
Country
India
Category
Product & Service Innovation
Keyword
Customer service, Targeted-niche offerings, Valuable & Electronics insurance
Business Line
Assistance
Distribution Channel
Agents, Bancassurance, Brokers, Partners

Innovation presentation

Our project is focused on revolutionizing the future of protection of assets by introducing a unique program aimed at enhancing convenience, relevance, and customer centricity. The primary objective is to provide product manufacturers with a solution that allows them to focus on their core business and allowing them to release their long-tail provisioning from their books, improving cash flow efficiency. Currently, we are the first insurer to launch such a program, which sets us apart in the competitive landscape. Our inspiration stems from the challenges manufacturers face in predicting the correct provisioning for long-tail warranty, which often leads to restricted cash flow. Several departments are involved, including the Channel, EW Claims Team, and IT, all working together to ensure the success of the initiative. So far, the main result is that the product’s profitability is stable and sustainable for at least the next two years, offering long-term value for our stakeholders.

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