Zurich Digital Link: Customization that Connects and Protects Qorus-NTT DATA Innovation in Insurance Awards 2025

The insurance market faces increasing challenges in adapting to the digital behavior of consumers, especially in B2B2C channels, which demand quick integration and flexible solutions for various segments such as retail, banks, and cooperatives. Among the main obstacles are: 

The difficulty of integrating solutions that respect the visual identity of partners. 

Complex processes that demotivate consumers from completing the purchase. 

Low diversification of channels and limited opportunities for revenue growth for partners. 

These challenges revealed a market gap: the need for an efficient and customized solution that reduces the dependency on technical development investments by partners. 

In response to this reality, the Zurich Digital Link project was born, a revolution in the digital sale of mobile insurance for the B2B2C model, increasing trust and credibility in the market. 

The project was conceived based on Zurich's experience with its clients, incorporating three strategic pillars: 

Co-Creation with Partners: Meetings and workshops were held to understand the specific needs of different segments. 

Customer-Centered Design: The customer journey was mapped and optimized to provide a fluid and smooth experience. 

Phased Launch: Pilot tests with retailers and banks allowed adjustments to the solution before scalability. 

The solution has key performance indicators (KPIs), such as conversion rate, average time to contract, and impact on partners' revenue. 

The Zurich Digital Link project has proven to be highly scalable and relevant to different markets, enabling partners to explore new channels with efficiency and agility. By eliminating technical barriers and offering complete customization, the solution redefines the mobile insurance sales experience, establishing itself as a reference in the sector.