ItalyCategory
Product & Service InnovationKeyword
Insurance, Digital channels & Omnichannels, Health insuranceBusiness Line
HealthcareDistribution Channel
Partners
Innovation presentation
The healthcare sector holds strategic importance for Reale Group. To ensure more effective and systemic management, the Group is adopting an ecosystem-based approach, where the offering of non-insurance services will become a key component. In line with the Group's mission, Blue Health Center is established, a company that offers innovative services and brings Reale Group's strategy to life within the Digital Health sector. Additionally, Blue Health Center benefits from the thirty years of experience of Blue Assistance, a leading company in personal and family assistance services.
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