Chinabank Velvet Visa Signature Qorus-Infosys Finacle Banking Innovation Awards 2025

The CBC Velvet Visa Signature redefines banking for women in the Philippines. Tailored for the modern Filipina—career-driven, self-aware, and financially independent—Velvet is more than a credit card; it’s a lifestyle statement. With standout features like a Pandora welcome gift, the Velvet Eight Cashback Program where clients can earn Php800 cash rebates for a minimum spend of Php8,000 made every 8th of the month, and up to 50% discounts across lifestyle partners, Velvet uniquely combines practical rewards with premium experiences. It also bears the Visa Signature badge, granting global privileges, and is the first 100% recyclable card from Chinabank, blending empowerment with sustainability. Introduced to the public in October 2024, this credit card was developed after analyzing key market insights and recognizing a significant opportunity to better serve the female segment. While the Philippines has a predominantly male population, research shows that females are the dominant shoppers in the working class, making them a powerful economic force. Additionally, data indicates that women occupy a large portion of mid-range income jobs, giving them higher earning potential and disposable income. This makes women an attractive target market for products and services that cater to their unique needs and preferences. Our goal is not only to enter the market but also to bring real value to female consumers by recognizing and addressing their specific needs. With only three female-focused credit cards currently in the Philippine market, we see a substantial untapped market share that presents a strategic opportunity for us to connect with and empower women, while offering products that truly meet their demands.