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05/06/2025 Banking Innovation
the service that enables the customers who receive their salaries at a different bank to transfer their regular income to erb and have the benefits of erb group sales customers
Innovation details
Country
Greece
Category
Product and Service Innovation
Keyword
Digital channels & Omnichannels, Open Finance & New FS players, Retail banking

Innovation presentation

Our goal was to create a comprehensive banking relationship with our customers, motivating them to bring their regular income to our Bank, making Eurobank their main bank for everyday transactions. .

With the "Salary Link" service, employees who receive their salary at another bank can now transfer amount of their salary from €750 to €3,000 automatically and free of charge to their Eurobank account every month. The transfer is done via a recurring standing order (SEPA Direct Debit) through e-Banking or the Eurobank Mobile App. These customers will have all the benefits of the banks payroll program.

The are only two prerequisites : 1) to activate the Account Aggregation service for account linking between banks through e/m banking 2) the transferred amounts should come from account at Alpha Bank, National Bank of Greece, or Piraeus Bank.

This new functionality has benefits also for the bank as it gives the opportunity to approach the payroll of private employees individually without the need for an agreement with their company or even to re-approach customers who have transferred their payroll to another bank due to changes in their company's collaboration.

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