MyBox Tranquilidad Senior Qorus-NTT DATA Innovation in Insurance Awards 2026

MyBox Tranquilidad Senior is insurance aimed at protecting elderly people against the most common accidents, while at the same time also guaranteeing help with care after an incident. Its goal is to provide financial peace of mind, practical support and financial stability during vulnerable times. Active ageing requires solutions that cover both financial risks and daily support needs. Accidents at home and in the street represent one of the highest risks for this segment. SegurCaixa Adeslas is responding with a comprehensive product that combines financial compensation and personal assistance. The insurance market for elderly people is usually focused on funeral insurance, and less on specific accident cover including integrated post-accident services. MyBox Tranquilidad Senior offers a differentiated value proposition by combining both elements in one single product. The development and launch of MyBox Tranquilidad Senior has required coordination across departments that has involved various key areas of the organisation. Marketing Operations General Services, Governance, the Technical area, Underwriting, Benefits, Branding, Systems and the Legal department have all participated, guaranteeing the technical, regulatory and operational robustness of the product. In addition, the Customer Experience unit has been included, whose contributions have enabled us to ensure that the solution meets the expectations and the real need of the senior group. Since its launch, MyBox Tranquilidad Senior has achieved some very impressive results. The accumulated volume of new premiums has now surpassed 50 million euros, reflecting the project’s excellent acceptance in the market and high commercial traction. Also, the estimated profit stands at around 12.5 million euros, a figure calculated based on an approximate margin of 25%, in line with the projections of the Management Committee. These results show the robustness of the product, its contribution to the sustainability of the business and its significance within the portfolio for the senior segment.