Submitted by

Lea

Premium
26/02/2026 Insurance Innovation
Purchase of change of ownership insurance made fully digital and automated taking quoting and risk acceptance down from days to ten seconds. Unseed, no human interaction, simple purchase and easy customer experiance!
Innovation details
Country
Denmark
Category
Insurtech
Keyword
Customer experience, Operational excellence & efficiency, AI & Generative AI, Home insurance, Real Estate, Automation, Risk management, Underwriting, Cloud
Business Line
Home Insurance
Distribution Channel
Partners, Online / Direct, Agents, Bancassurance

Innovation presentation

Concept and objcetives

LEA has implemented a purely digital and automated quoting concept designed to reduce the time required for a real estate agent to obtain a binding insurance quote for change of ownership to ~ten seconds. The objective is to remove friction from the customer journey, ensure instant price certainty at the point of decision, and enable seamless integration of insurance into the house purchase process solely using AI and machines.


Reasons

Traditional insurance onboarding is often slow, document-heavy, and poorly aligned with the pace of modern digital transactions. In the house buying market, decisions are time-sensitive, and delays increase drop-off rates. The ten-second quoting concept addresses this by prioritising simplicity, automation, and real-time decisioning while remaining compliant with regulatory requirements.


Competitors

Most competing solutions in the change of ownership market rely on manual steps, or delayed underwriting decisions. This creates friction and uncertainty for customers and real estate agents. LEAs approach differentiates itself through real-time eligibility assessment and instant quote delivery.


Inspiration

The concept draws inspiration from best-in-class digital experiences in fintech, payments, and mobility services, where instant approval and pricing are standard.


Departments

The initiative is cross-functional, involving Product, Underwriting, IT, Data, Compliance, Legal, and Distribution.


Results

Early results show significantly reduced time to market, faster partner onboarding, improved customer satisfaction, and strong conversion rates, while maintaining underwriting discipline and regulatory compliance.

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