GrabDeals Qorus Banking Innovation Awards 2021
IndiaCategory
Reimagining the Customer ExperienceKeyword
Customer service
Innovation presentation
Online Shopping being one of the most relevant activity during the pandemic times, Grab Deals was ideated as a prime proposition for Accounts opened through VCIP Channel (Where VCIP accounts will receive an additional offerings compared to other products of the bank). Major idea behind this platform is to provide a constant offerings to the customers who own an Axis Bank Instrument and to incentivize customers to increase the engagement with the bank- either by increasing balances maintained or increasing products per customer. Grab Deals drastically reduces the cost of acquisitions and significantly increases the customer delight and engagement.
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