Submitted by

AXA Global Direct Assurance

Premium
25/04/2016 Insurance Innovation
YouDrive is the first connected car insurance launched in France allowing young driversto save up to 50% on their insurance premium each month.
Innovation details
Category
Best Disruptive Product or Service
Keyword
Car & Mobility insurance

Innovation presentation

YouDrive is the 1st "Pay How You Drive" product launched in the French market. 1. Subscription is done 100% online. Customers answer a questionnaire which allows to calculate a monthly base premium. 2. Customers receive an OBD device named DriveBox, which they can install themselves or via our partner Feu Vert (330 centres nationwide). The DriveBox analyzes their driving behaviour according to 4 criterias: acceleration, braking, cornering and speed. A driving score between 0 and 100 is calculated for each trip and is accessible on the customers' personal space, together with a detailed map of the trip showing exactly where driving events have impacted their score. Customers also receive a weekly report in their mailbox with their driving score and personalized advice. 3. Each month, customers can get a discount/penalty on their base premium depending on their average monthly driving score. The discount can reach up to 40% for a score above 90/100. On top of the driving behaviour, customers can get an additional 10% discount if they drove less than 500km during the month. The maximum discount is therefore 50% each month. The driving score and number of kilometers are then reset for the following month. In parallel, we have launched a free "try before you buy" smartphone application named YouDriveLite, which allows all drivers to test their driving score anonymously before subscribing to the insurance product.

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