UnitedHealthcare Healthy Pregnancy® mobile app and Maternity program Qorus Innovation in Insurance Awards 2019

The UnitedHealthcare Maternity program and Healthy Pregnancy mobile app provides expectant women and new parents with personalized content (based on gestational age) and 24/7 nurse support during pregnancy and after delivery. Developed to provide support and information before, during and after delivery, the program and associated mobile help is helping reduce non-medically indicated cesarean (C-section) deliveries, pre-delivery hospital admissions and the average length of stay in the neonatal intensive care unit (NICU). The program and app is available nationwide as part of employer-sponsored health benefit plans. Using the app is simple, as it seamlessly integrates with UnitedHealthcare’s Maternity care platform to connect members with nurses throughout the prenatal and postpartum phases, using technology to encourage optimal health. The app also facilitates relationships between mothers and nurses – a nurse may call to discuss the pregnancy, and will continue to follow up before, during and after delivery. The program has been shown to make a difference in expectant mothers’ lives. Based on a 2018 analysis of people who enrolled during their first trimester and completed the program, the initiative achieved significant value through fewer non-medically indicated C-sections, reduced the length of stay in NICU and frequency of antepartum admissions, and a decrease in other delivery and newborn-related costs. Over 50 percent of all maternity program participants started during their first trimester, helping drive higher engagement rates with the resource and contributing to an 18 percent C-section rate for low-risk pregnancies across UnitedHealthcare’s employer-sponsored health plans, lower than the target of 23.9 percent set by the federal government.