Generali’s Customer Experience enhancement, a journey to win Customers’ hearts and minds (“CX enhancement project”) Qorus Innovation in Insurance Awards 2021

Starting in 2019, Generali Vietnam’s holistic customer experience enhancement project covering 4 key customer hallmarks under Generali’s ambitious Lifetime Partner business strategy – Seamless Omnichannel Experience, Human & Caring Experience, B1 Language & Processes, and Differentiating Value Propositions– has quickly borne sweet fruits helping the Company to consistently lead the market in terms of overall customer satisfaction in the past few quarters (RNPS score).