Qorus Innovation in Insurance Awards 2024

Online opening and follow-up of claims and after-sales insurance management

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18/03/2024 Insurance Innovation

About

Innovative initiative that merges mobile banking with insurance management, allowing the users to report claims and to follow-up them up using the bank's app at any time and from anywhere.

Innovation presentation

The presented initiative combines the convenience of mobile banking with the needs of insured parties, providing a comprehensive and efficient solution. Via the banking application, users can directly access the insurer's web-based platform, thus simplifying the procedure of opening claims and making after-sales consultations. This integration between financial and insurance services optimises the customer's experience by avoiding the need for browsing through multiple applications or platforms.

By means of a simple outline of the status of the reported claim, the user can follow-up on all claims from the bank's mobile application. This provides users with a clear and transparent view of the status of their claims, improving communication and their confidence in the customer service process.

Aside from the convenience for the insured parties, this collaboration between the banking institution and the insurer can benefit both parties. The bank can strengthen its range of service offered to the customer by integrating insurance solutions, which potentially increases its customers' loyalty.

In short, the initiative represents an innovative collaboration between financial institutions and insurance companies, that aims to improve the customer's experience and increase the efficiency in the management of claims and after-sales consultations. Its user-focused approach and the integration of services showcases a commitment to excellence in service and adaptation to the current market needs.

Uniqueness of the project

Which makes this project unique in terms of innovation is the synergy created between the banking sector and the insurance sector. By integrating both companies' services, the users gain direct access from the bank's mobile application to the insurer's platform and are able to manage their claims and make after-sales consultations. This collaboration represents a significant evolution in the customer's experience, due to removing barriers between sectors and offering a comprehensive and convenient solution. Furthermore, the possibility of following-up on the claims in real-time using the bank's app provide additional value, increasing transparency and efficiency in the claims management procedure. This strategic relationship between the bank and the insurer represents an innovative approach in the industry, emphasising the potential of cross-sectional collaborations to improve the services and meet the users' changing needs.

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