Qorus Innovation in Insurance Awards 2024

Online opening and follow-up of claims and after-sales insurance management

18/03/2024 Insurance Innovation


Innovative initiative that merges mobile banking with insurance management, allowing the users to report claims and to follow-up them up using the bank's app at any time and from anywhere.

Innovation presentation

The presented initiative combines the convenience of mobile banking with the needs of insured parties, providing a comprehensive and efficient solution. Via the banking application, users can directly access the insurer's web-based platform, thus simplifying the procedure of opening claims and making after-sales consultations. This integration between financial and insurance services optimises the customer's experience by avoiding the need for browsing through multiple applications or platforms.

By means of a simple outline of the status of the reported claim, the user can follow-up on all claims from the bank's mobile application. This provides users with a clear and transparent view of the status of their claims, improving communication and their confidence in the customer service process.

Aside from the convenience for the insured parties, this collaboration between the banking institution and the insurer can benefit both parties. The bank can strengthen its range of service offered to the customer by integrating insurance solutions, which potentially increases its customers' loyalty.

In short, the initiative represents an innovative collaboration between financial institutions and insurance companies, that aims to improve the customer's experience and increase the efficiency in the management of claims and after-sales consultations. Its user-focused approach and the integration of services showcases a commitment to excellence in service and adaptation to the current market needs.

Uniqueness of the project

Which makes this project unique in terms of innovation is the synergy created between the banking sector and the insurance sector. By integrating both companies' services, the users gain direct access from the bank's mobile application to the insurer's platform and are able to manage their claims and make after-sales consultations. This collaboration represents a significant evolution in the customer's experience, due to removing barriers between sectors and offering a comprehensive and convenient solution. Furthermore, the possibility of following-up on the claims in real-time using the bank's app provide additional value, increasing transparency and efficiency in the claims management procedure. This strategic relationship between the bank and the insurer represents an innovative approach in the industry, emphasising the potential of cross-sectional collaborations to improve the services and meet the users' changing needs.

Want to keep reading?

Become a Qorus member to get access to all our innovations

Interested in learning more? Speak to Boris, Qorus's Content Lead

Qorus has a library of almost 8,000 innovation case studies across critical areas like customer experience, sustainability, marketing & distribution and more that can be used to inform your decision-making.
Contact us

Related innovations

12/04/2024 Insurance Innovation

Unlocking True Mobility with Flexible Vehicle Subscriptions and a Seamless Insurance Solution

Through Admiral Pioneer, Admiral Group’s venture building studio, Admiral has launched an API-first embedded insurance platform to enable automotive businesses...

12/04/2024 Insurance Innovation

Straight Through Processing for new FNB Life Customised Underwritten Life Insurance customers

FNB has improved the throughput rate of customers purchasing underwritten life insurance on the FNB App. This was done using...

12/04/2024 Insurance Innovation

Actify - The Productivity Catalyst

We have rolled out a solution for our sales team which can take care of all presales activities conducted by...

12/04/2024 Insurance Innovation

Vitality Care Hub - an end-to-end digital claims experience.

Vitality’s ambition is to deliver healthcare in the palm of our members’ hands. The Vitality Care Hub delivers a fully...

Related news & insights

Embedded Insurance
12/04/2024 Video

Empowering green mobility: Laka's vision for sustainable insurance with embedded solutions

Tobias Taupitz, the CEO and Co-Founder of Laka, drives his company's aspiration to become the world's leading green mobility partner....

Digital Reinvention
11/04/2024 News

Santander brings Openbank, Europe's leading digital bank, to the US

Scheduled for launch in late 2024, Openbank's success in Europe, serving over two million customers with its user-friendly platform, foreshadows...

09/04/2024 News

MMA's new mobile app: Redefining customer experience

This new offering is tailored for both individual and professional clients, with a primary goal of simplifying their day-to-day interactions...

Digital Reinvention
08/04/2024 News

Ruya: A new digital Islamic community bank debuts in the UAE

Ruya enters the UAE banking scene as a digital Islamic community bank, offering innovative financial services tailored to modern customers...