Online communities as research platform Qorus-Infosys Finacle Banking Innovation Awards 2024

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Erste Bank und Sparkasse

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21/06/2024 Banking Innovation

An online community is a temporary forum for invited participants, that allows to deep dive into customers' lives and realities. The ethnographic approach ensures that customers open up more easily and forget about desired behavior and social norms.

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Online communities as research platform Qorus-Infosys Finacle Banking Innovation Awards 2024

Submitted by

Erste Bank und Sparkasse

Want to keep reading?

Interested in learning more?

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