TurkeyCategory
Core Offering InnovationKeyword
Customer acquisition & loyalty, Customer experience, Transformation, Financial advice & Robo-advisory, Savings & Investments, Video services, Affluent, Strategy & Business model, Retail banking, Digital currency-Cryptocurrency, Embedded finance & Super apps
Innovation presentation
We recently launched the first holistic banking & investment app in Turkey called “Odea”, to simplify the lives of our users in terms of managing their investments, their financial well-being & lives overall. Odea’s creation end-to-end (from ideation, design, prototyping & launch) is our proudest accomplishment. This revolutionary financial tool empowers Odeabank customers with comprehensive features such as robo-advisory, gamified & goal-based investment tracking and automated investment functions; helping them make investment decisions effectively & in line with their life goals. Moreover, Odea is an easy-to-use one-stop-shop for our customers, where they can manage not only their investments but also their day-to-day banking needs.
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