Maybank Home2u on MAE Qorus-Infosys Finacle Banking Innovation Awards 2024- Nominated
Submitted by
Maybank
Maybank Group is the leading financial services provider in Malaysia catering to the needs of consumers, investors, entrepreneurs, non-profit organisations and corporations. The Group, which has expanded internationally, has the largest network among Malaysian banks of over 2,400 branches and offices in 20 countries, employing over 44,000 Maybankers and serving...
MalaysiaCategory
Core Offering InnovationKeyword
Digital channels & Omnichannels, Mortgage
Innovation presentation
Maybank Home2u redefines the homebuying experience by offering a fully digital platform for property search, loan application, status tracking and approval. Launched on March 3, 2022, this initiative marked a milestone in Malaysia's digital banking landscape as the country's first digital home financing solution. This innovative solution streamlines the traditionally cumbersome process, allowing customers to complete all transactions within the app. By partnering with leading developers and leveraging automated decisioning, Maybank ensures a seamless and efficient experience for prospective homebuyers. Real-time eligibility checks and personalized interest rates empower customers to make informed decisions, while pre-filled application forms expedite the process. Home2u's commitment to simplicity and excellence reflects Maybank's dedication to customer-centric innovation. Home2u has not only transformed the homebuying journey but has also driven a surge in digital banking logins and transactions securely.
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