Submitted by

Avvera

Premium
21/06/2024 Banking Innovation
Introducing BNPL SplittyPay by Avvera: Buy now, pay later in easy installments. Enjoy financial flexibility with seamless integration at top retailers and a user-friendly app. Shop online or in-store, spread the cost and manage your finances effortly
Innovation details
Country
Italy
Category
Core Offering Innovation
Keyword
Loans, Strategy & Business model

Innovation presentation

Avvera wanted to launch a BNPL solution to gather many customers for future up/cross-selling initiatives. BNPL is a fast growing market (+35% yoy 2023 in Italy: CRIF source). We acquired a startup Splittypay, integrated it in our ecosystem and implemented new services. Project team was composed of almost all company'areas. We launched the project at the end of 2023 after only 6 months of analysis and development. This kind of partnership now has been copied by some competitors

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