Digital Insurance Expert powered by Gen-AI Qorus-NTT DATA Innovation in Insurance Awards 2025- Nominated

Submitted by

Aksigorta

Premium
28/02/2025 Insurance Innovation
Aksigorta is revolutionizing insurance with Generative AI-powered ADA, delivering 24/7 personalized assistance, optimizing operations, and enhancing customer experiences through intelligent automation and data-driven insights.
Innovation details
Country
Turkey
Category
Workforce Transformation
Keyword
Customer experience, Customer service, AI & Generative AI, Transformation, Automation, Accessibility
Business Line
Health Insurance, Motor insurance, Home Insurance
Distribution Channel
Agents

Innovation presentation

At Aksigorta, we are committed to leading the industry in customer-centric digital transformation. The integration of Generative AI (Gen AI) into the Aksigorta Digital Assistant (ADA) has fundamentally redefined our insurance experience. Through this initiative, we provide 24/7 personalized services, simplifying the complexities of insurance for our customers. Gen AI enables human-like interactions, offering deep insights into customer behavior, generating tailored product recommendations, and delivering instant responses to complex inquiries. Additionally, by digitizing operational processes, we have enhanced efficiency, while tools such as RPA and Power BI continuously monitor performance. These innovations not only drive sustainable growth but also reinforce Aksigorta’s role as a trusted partner for both customers and agents.

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