SuperApps give traditional banks an edge in the race for SME clients

By embedding trusted financial services in SuperApp ecosystems, banks can help SMEs overcome long-standing frustrations with conventional banking.

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ebankIT

ebankIT is an international company that develops a leading Omnichannel Digital Banking Platform with capabilities to enable Banks and Credit Unions to run lean, run smart and innovate fast, helping their customers to be one step ahead at a fraction of the cost, time and effort.

27/06/2025 Perspective

Many traditional banks have lost ground to agile fintechs that offer clients digital solutions tailored to their specific needs. But in the SME market, the size, stability, and compliance strengths of incumbents can give them an edge that fintechs can’t match.

Big banks can embed trusted financial services into SuperApps that give SMEs faster loans, smoother experiences, and seamless access to a selection of integrated business tools. Such offerings will help SMEs overcome funding delays, missed growth opportunities, and the strain of juggling multiple online platforms.

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