Smartest Way of Shopping: World Mobil Qorus Banking Innovation Awards 2019

As Yapı Kredi, we ascribe utmost importance to touching our customers’ lives and delivering benefits for them with an innovative approach. Thus, we positioned mobile as the remote control of the bank and redefined card customers’ experiences at all shopping and payment touchpoints. With its motto of ‘Smartest way of shopping’, World Mobil is a mobile application aims to digitalize our card customers’ end-to-end shopping experience. World Mobil offers special discounts, loyalty points, installments and postponement benefits at its wide network including more than 300.000 stores. It presents digital payment solutions such as QR, NFC, in-Car payments, card management and control functions. World Mobil is created with a special user experience that centers customers’ needs at its core. As mobile has become key touchpoint for social interactions, consumer behavior has significantly changed. World Mobil aims to offer a more customized experience for its users considered to benchmark applications such as campaign array in Campaigns section which differentiates from user to user according to previous transaction habits, detailed and user friendly graphics, unique colour for each customer according to their favorite Yapı Kredi cards types’ brand color, informative push notifications which are automatically sent by the formula that searches user’s most favorable merchants and notifications about rewards gained from the transactions eligible for campaigns. The application’s rating is 4.7/5 on Google Play and 4.6/5 on Apple Store. It has been downloaded 2 millions times. Currently, above 450.000 customers use World Mobil actively. Approximately 200.000 users open the app daily.