Nykredit’s sustainable and unique value proposition for Danish homeowners Qorus Banking Innovation Awards 2021

In Nykredit we have an ambition on behalf of our customers. Being green should be an easy choice! That is why we continuously aim to provide an attractive range of green products, at an attractive price. We have during 2020 and 2021 launched several solutions as a strong add-on the our value proposition for homeowners. Solutions, which support homeowners who has the ambition to live, drive, renovate and invest in a sustainable and green way. When designing and prioritizing new green solutions, three of the UN climate goals, in particular, have our attention. Goal no. 7: Affordable and clean energy Goal no. 11: Sustainable cities and communities Goal no. 13. Climate action This is where we believe we can contribute with the largest effect and support our customers the most. Thus, this has also been our starting point for our six green solutions launched during 2020 and 2021, targeted Danish homeowners • Energy calculator (Energiberegner*) Digital calculator, which based on address information of the homeowners house, estimates the financial potential in e.g. replacing the energysource, insulating the house – and also estimates the impact on the environment • Green home check-up (EnergiTjek*) Certified energy-consultant reviews the specific home and advise on the most relevant energy improvements • Green home loan (Grønt boliglån) Financially attractive financing of home energy renovations • Subsidy for oil-fired boiler replacement* A 10.000 DKK (1300 EUR) subsidy for customers replacing the oil-fired boiler with a heat pump • Green car loan (Grønt billån) Financially attractive car financing for electric, hybrid and plugin cars • Sustainable investments Sustainable and responsible investments which focus on the environment, social responsibility and strong governance. * Solutions are available and branded through the Nykredit owned company Totalkredit, thus also available for the more than 50 local and regional banks in the Totalkredit partnership. The launched green solutions were supported by a number marketing and sales activities with focus on: 1. Creating awareness and knowledge 2. Creating liking and preference 3. Achieving conviction and purchase. All customer segments have our focus, and in addition to the solutions targeted our private customers, we have launched a number of financial solutions to our corporate customers. We have also established a foundation – Naturskovfonden – with the purpose to support planting of new forest areas.