10/03/2022 Insurance Innovation


Insurer launches a new Life and Pension product that promises to change the perception of the life insurance market. Vida Viva Bradesco is a product that adapts to all stages of the insured's life, and can even be used during life, through 12 assistance options that we make available in the product.

Innovation presentation

Vida Viva Bradesco was created to change the market's perception of life insurance. For decades, taking out a policy directly referred to protection for the family in case of death, now this gesture has incorporated an even broader meaning: life insurance is becoming a solution to be enjoyed during life as well.

Designed for all stages of our client's life, Vida Viva Bradesco has a wide age range of acceptance from 18 to 80 years old for death coverage.

The wide range of customizable coverage, combined with an understanding of the moment in life and the real needs of policyholders, makes Vida Viva Bradesco a solution for all audiences, especially young people.

Uniqueness of the project

Vida Viva Bradesco insurance was developed to contemplate changes in Brazilian planning and goals, with the differential of allowing customers to customize coverage and assistance for themselves and their families according to their needs.

Within this new product, we try to encourage the insured to review the coverage acquired, so the plan is always adapted to their real needs, remembering that life insurance must consider the moment of life and the financial reserves of the customer.

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