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05/06/2024 Banking Innovation

About

At Česka spořitelna, over 300 team members can conduct research, thanks to AI. We've boosted this setup, via an AI component, to optimize the use of pre-existing insights. This cultivates a culture of information reuse, improving decision making.

Innovation presentation

Česka spořitelna has augmented our proprietary Innovation Grid with cutting-edge AI capabilities. By integrating these enhancements, the platform has evolved into a quick, easy-to-use, self-service tool that allows users to carry out qualitative or quantitative research in record time. Enhancements include:

1. Design Unification: Streamlines the archiving of research projects by automatically transcribing, recording, and summarizing interviews, thus removing routine tasks.

2. Semantic Search: An extensive repository of client insights facilitates efficient research.

3. Intelligent Whisperer: A user-friendly questionnaire guides the user in selecting optimal research techniques, consequently improving research quality.

Concept and Objectives:

The goal at Česka spořitelna was to enhance our existing Innovation Grid with AI capabilities to simplify user experience and to uplift research quality.

Reasons Behind:

To eliminate routine tasks, enable efficient research, and assist users in selecting the most effective research method.

State of Competition:

We have developed a unique AI-driven research tool, remarkably distinctive in the market, tailored specifically for us.

Sources of Inspiration:

Google's advancements and the evolving possibilities within AI have served as our key sources of inspiration.

Departments Involved:

The Customer Experience team, Market Research team, and UX team were the main departments involved.

Main Results So Far:

The implementation has resulted in higher user engagement and a significant reduction in research administration time.

Uniqueness of the project

process, which simplifies the user experience and enhances research quality. We created a tool that is not just user-friendly but is able to reduce routine tasks and increase research administration's speed. The market has no comparable solutions, making our offering distinctively innovative.

The project represents disruptive innovation, fundamentally altering the way research is conducted. It goes beyond mere improvements to existing processes by introducing an entirely new method to perform tasks and achieve objectives.

As for Česka spořitelna's business model, the project reaffirms our unwavering commitment to customer satisfaction and continuous development. It reflects our deep regard for customer feedback and our steadfast ambition to foster a customer-centric approach. Despite our solid base and adherence to traditional banking values, we have transitioned into a technology-focused company. This innovative research processing tool serves as a perfect example of how we leverage technology for the benefit of our clients.

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