Submitted by

Banca Widiba

Premium
26/06/2024 Banking Innovation
A new experience for our new customer. Smarter, more versatile, more intuitive, faster.
Innovation details
Country
Italy
Category
Reimagining the Customer Experience
Keyword
Customer acquisition & loyalty, Customer experience, Operational excellence & efficiency, Digital channels & Omnichannels, Retail banking

Innovation presentation

The development project for the new Widiba New Customer Onboarding Process starts with this vision: the pursuit for a new balance between regulations and innovation, speed and security, creativity and accessibility, customer and Bank.

In a context where markets are increasingly dynamic and competitive, and digital transformation is changing the face of financial institutions, the New Customer Onboarding Process has been designed to simplify customer onboarding while maintaining high security standards for customer recognition by the Bank. The achieved balance allows for a simple, intuitive, and fast customer experience and streamlines control processes for the Bank, minimizing risks and facilitating back-office operations.

This approach guided Banca Widiba in developing a New Process: "Open to All." The new expansive graphic architecture allows essential information to be encapsulated in a compact space. Clarity and sharpness ensure that every piece of information is verified and in its place. The advantage is highlighting content, increasing readability and simplifying the entire procedure for both the customer and the Bank.

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