Submitted by

Yapi Kredi

Yapı Kredi was established as the first retail oriented private bank in Turkey and now the Bank is the third largest private bank in Turkey as of the end of 2018 with TL 373,4 billion of assets. Yapı Kredi is one of the 10 most valuable brands in Turkey with...

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08/11/2024 Banking Innovation
“Sales Assistant” and “Customer Summary” Screen
Innovation details
Country
Turkey
Category
Business Model Innovation
Keyword
Strategy & Business model

Innovation presentation

The “Sales Assistant” screen, where Portfolio Managers and Customer Service Representatives can manage their success cards, make daily business/sales plans, and take sales and campaign actions, and the “Customer Summary” screen, where our customers’ financial performance, sales activities and campaigns can be viewed and actions can be taken, was put into practice.

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