Insurance designed for truck drivers Qorus Innovation in Insurance Awards 2024
BrazilCategory
Product & Service InnovationKeyword
Insurance, Car & Mobility insurance, Assistance, Risk management, MobilityBusiness Line
Motor insuranceDistribution Channel
Online / Direct
Innovation presentation
Over the last three years, the cargo transportation sector in Brazil has experienced significant changes due to the COVID-19 pandemic, with initial declines in demand followed by a resurgence in key sectors such as agribusiness, e-commerce and construction. This recovery boosted the freight market, increasing the need for truck insurance, especially in the face of the growing number of robberies and thefts of cargo and vehicles. However, traditional insurance often neglects the protection of drivers and their families, focusing only on the vehicle and cargo. Recognizing this gap, Bradesco Auto/RE now offers an innovative product that not only protects the truck, but also the driver, helper and family members, with comprehensive coverage that includes Hospital Medical Expenses, Funeral Assistance and residential assistance for the insured.
Interested in learning more?
Qorus has a library of almost 8,000 innovation case studies across critical areas like customer experience, sustainability, marketing & distribution and more that can be used to inform your decision-making.