Insurance designed for truck drivers Qorus Innovation in Insurance Awards 2024

Submitted by

Bradesco Seguros

Premium
04/04/2024 Insurance Innovation
Our project aims not only to protect, but also take care of truck drivers, their helpers and their families - our most precious asset.
Innovation details
Country
Brazil
Category
Product & Service Innovation
Keyword
Insurance, Car & Mobility insurance, Assistance, Risk management, Mobility
Business Line
Motor insurance
Distribution Channel
Online / Direct

Innovation presentation

Over the last three years, the cargo transportation sector in Brazil has experienced significant changes due to the COVID-19 pandemic, with initial declines in demand followed by a resurgence in key sectors such as agribusiness, e-commerce and construction. This recovery boosted the freight market, increasing the need for truck insurance, especially in the face of the growing number of robberies and thefts of cargo and vehicles. However, traditional insurance often neglects the protection of drivers and their families, focusing only on the vehicle and cargo. Recognizing this gap, Bradesco Auto/RE now offers an innovative product that not only protects the truck, but also the driver, helper and family members, with comprehensive coverage that includes Hospital Medical Expenses, Funeral Assistance and residential assistance for the insured.

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