About Numberly
Numberly is a marketing technologist. Its mission is to help advertisers build long-lasting relationships with their clients.
Numberly’s data expertise allows for better targeting, better personalization, ultimately delivering best in class ROI.
From personal to behavioral data, its people-based approach allows its clients to better understand the needs of their targets and thus to interact with them more efficiently. Numberly’s marketing actions bring incremental results.
Its core expertise is three-fold and spans from acquisition to retention: omnichannel orchestration, programmatic trading and conversational platforms.
With offices in Paris, London, Amsterdam, Dubai, Montreal, Brussels and New York, Numberly operates in over 50 countries.. 500 people across our offices strive to keep its curious, agile and innovative mindset alive.
Visit WebsiteDomain of expertise
Numberly puts its data marketing and technological expertise at the service of your customer relations in order to:
- Unify your data: it helps you link your data, whether it is personal data or data resulting from the behaviour of Internet users on your website or your app, to leverage it to its full extent.
- Enrich your data with data science: its algorithms reveal significant behavioral trends hidden in your data that enable you to make more accurate predictions, build look alikes and optimization models, and to deliver a relevant and contextualized message along to the most important moments in your consumers’ lives.
- Segment and activate campaigns: data processing allows for a more segmented view of your consumers. It is possible to choose for each micro-segment the most suitable marketing treatment, and to personalize the message sent, so that you can differentiate by relevance.
Key Contact
Allison Oger
Numberly
Data Marketing Manager
Innovation in Banking awards
Ghost Ads: for a transparent and robust programmatic experiment
Numberly and Sofinco were awarded at La Nuit des Rois 2022 & Trophées Marketing 2021 for their approach to incremental measurement in programmatic via Ghost Ads. To understand the true effectiveness of its marketing investments, Sofinco began a large-scale experiment with Numberly to optimize budget allocation to the most effective channels and mechanics. Although many tests are carried out in Real Time Bidding (RTB) to determine the most impactful messages, it is indeed rare to carry out experimental protocols measuring the incremental result of these actions.
Some of our content
Banks and Financial services
Find out how Numberly is helping their partners in the banking sector meet these challenges.
Creative Use of Data in Consumer Banking
When Neobanks are Redefining Banking by Using Economic Data & User Data.
Use case Numberly x La Banque Postale
A three-pointer strategy: how La Banque Postale and the NBA score by targeting millennials?