How to successfully launch your brand in the metaverse

Digital Reinvention Community
Q+
11/01/2023 Interview

Developing an effective Metaverse strategy that makes sense for your organization, without getting overwhelmed by today’s trends, is not that easy. ESCP experts Marie Taillard, Professor of Marketing, and Howard Zhong, Assistant Professor Information & Operations Management, share their thoughts on getting the best out of this rapidly evolving technology.

Let’s start by examining the business world’s love affair with the Metaverse. Why are business leaders attracted by the concept?

Marie Taillard: It’s simple: an environment like the Metaverse, in which consumers can be tracked and observed is fundamentally a dream come true for marketers and businesses. Being caught without your own position or strategy for a Metaverse future is a clear–cut case of business FOMO [fear of missing out]. Together, these two tendencies go a long way towards explaining business leaders’ attraction.

Howard Zhong: As an environment where businesses can create custom experiences for their target audiences, the Metaverse represents a unique opportunity to build brand awareness and drive sales. The possibilities are almost endless. Businesses can create virtual experiences that are realistic and engaging, like virtual stores, product demonstrations, and interactive experiences. Essentially, the Metaverse offers a new way to reach and connect with customers and employees for all types of businesses – which is obviously part of its attraction.

This content is reserved for our members

Join Qorus to keep reading

Related news & insights

Premium
06/02/2023 Interview

Pravex Bank: Banking in wartime

Andrea Urgolo is Chief Innovation & Digital Transformation Officer at Pravex Bank, the Ukrainian subsidiary of IntesaSanpaolo, and a member...

Digital Reinvention Community
01/02/2023 Interview

Maturity of customer data: mBank

Krzysztof Pałuszyński is Deputy Director of Omnichannel Banking at mBank. He tells Qorus and Wavestone how they utilize data in...

30/01/2023 Article

How bigtechs use data to enter regulated markets

It’s common to say that platforms aggressively compete with incumbents on value capture in non-digital-native markets. A recent research sheds...

30/01/2023 Interview

Cbp Spain is now Kereis Iberia

Kereis (former Group CEP) has undergone a rebranding process and Cbp Spain is the first international subsidiary to rebrand to...

Premium
30/01/2023 News

Metadream launches social app Bondee across Asia

Following the recent release of Bondee in app stores across Asia, the social software has gained popularity with youth. The...

Digital Reinvention Community
27/01/2023 Article

2022: The Year of Venture – Trends from the Qorus-Accenture Banking Innovation Awards

“Qorus and Accenture always see a few ‘golden threads’ among the trends that we try to detect and anticipate, and...

Digital Reinvention Community
25/01/2023 Interview

Maturity of customer data: N26

Gilles BianRosa is Chief Product Officer at N26. He tells Qorus and Wavestone how they utilize data in order to...

Digital Reinvention Community
25/01/2023 News

Revolut announces Ultra, a new top-tier membership coming in spring 2023

Revolut - the global financial super app with 25 million retail customers worldwide - is launching Ultra, a new unparalleled...