About
An internet/mobile product sales model that strategically integrates on/offline channel and acquires new customers.
Innovation presentation
Hana Bank owning less branch network developed a new type of branch called “Hana N Cyber” to compete against competitors’ passive approach to e-credit and e-mortgage loan sales. N Cyber is an internet/mobile product sales model that strategically integrates on/offline channel and acquires new customers in tandem with numerous departments like credit risk, retail business, e-business and call-center departments.
Started with alliance model, Hana Bank was tasked to deploy whole new process to perfectly support no-show up policy that from application to execution of loan without visiting branch could be completed via internet/mobile.
Hana N Cyber was a user-friendly one-stop service harnessing with new technologies, such as DB auto sync system, EDMS and RDC, providing potential customers with huge convenience, simplification, and speediness. Additionally, N Cyber gave great opportunity for each branch to minimize time and space limitation and to realize remote marketing through inter-connected channels, such as online, mobile and TM.
As a result, N Cyber has shown remarkable outcomes and gained huge interest from customers in 18 months. Total USD 1 billion loan agreements were made (if includes e-mortgage, total: USD 4.3 billion), and approximately 240,000 of credit card were issued.
Recently, N Cyber expanded its scope by combining mobile technology and banking. In July 2013, customers are allowed to scan real apartments through Augmented Reality and Location base service technology displays real estates information including market price and possible loan amount, automatically connecting to mortgage application process and if customer wants, being able to complete loan execution via mobile.
Uniqueness of the project
1. No show-up policy:
Bringing “No Show-up Policy” to the fore, N Cyber made greater efforts to reflect customers’ needs and to exploit internal expertise and external infrastructure.
2. Inter-channel collaboration:
Online sales growth is fueled by cooperating with offline branches. Hana N Cyber provides the space for offline branches to market its product supplying another tool to penetrate the market.
3. High efficiency:
a. Linking online identification system and alliance Data Base (DB)
b. Remote Data Capture (RDC)
c. Instant response and price range quote under real time credit status review
d. Electronic document management system (EDMS) providing efficient management and cost savings
4. Technologies: mortgage application via GPS based AR
Customer scans real apartments through Augmented Reality (AR) and Location base service (LBS) technology displays real estates information like establish year, number of households, address, total area, current and past sale rate etc, seamlessly connecting to mortgage application process and if customer wants, being able to complete loan application process via mobile.
