Hana N Cyber Qorus Banking Innovation Awards 2013 - Winner

Hana Bank owning less branch network developed a new type of branch called “Hana N Cyber” to compete against competitors’ passive approach to e-credit and e-mortgage loan sales. N Cyber is an internet/mobile product sales model that strategically integrates on/offline channel and acquires new customers in tandem with numerous departments like credit risk, retail business, e-business and call-center departments. Started with alliance model, Hana Bank was tasked to deploy whole new process to perfectly support no-show up policy that from application to execution of loan without visiting branch could be completed via internet/mobile. Hana N Cyber was a user-friendly one-stop service harnessing with new technologies, such as DB auto sync system, EDMS and RDC, providing potential customers with huge convenience, simplification, and speediness. Additionally, N Cyber gave great opportunity for each branch to minimize time and space limitation and to realize remote marketing through inter-connected channels, such as online, mobile and TM. As a result, N Cyber has shown remarkable outcomes and gained huge interest from customers in 18 months. Total USD 1 billion loan agreements were made (if includes e-mortgage, total: USD 4.3 billion), and approximately 240,000 of credit card were issued. Recently, N Cyber expanded its scope by combining mobile technology and banking. In July 2013, customers are allowed to scan real apartments through Augmented Reality and Location base service technology displays real estates information including market price and possible loan amount, automatically connecting to mortgage application process and if customer wants, being able to complete loan execution via mobile.