Real time marketing platform Qorus Banking Innovation Awards 2015 - Winner
Submitted by
mBank
The mBank Group offers companies and individual customers a wide range of products and services to meet their financial needs. The mBank offer is complemented by leasing, factoring and a full range of brokerage services. The Group comprises also the mortage bank mBank Hipoteczny.
PolandCategory
Digital MarketingKeyword
Data, Contact center & Chatbots
Innovation presentation
Real-Time Marketing (RTM) Platform is a key element of the mBank marketing communication system. The platform is compound of API and access hub for external vendors (call center). From the analytical side RTM contains web analytics tool, real time engine, context marketing adjusted on the go. Thanks to these features it utilizes data from different sources to present relevant advice-like offers and communication in real-time. Such a solution provides scalability and strengthens competition between outsourced call centers. RTM Platform answers the questions: • How to identify the sales potential hidden in the traffic patterns? • How can we match different data sources, e.g. card transactions, transfers, web traffic data, geolocation and others? • How to present the numerous relevant offers at the right time in the right channel? The above system was built by a team of IT developers, big data specialists, CRM team, data science experts and the representatives of our marketing, distribution channels and legal departments. CRM implementation was strongly supported by Accenture. As a result we are able to identify an additional 300K sales leads per month with an impressive 10% success rate.
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