Leveraging The Power of Behavioral Science in Banking – the Assistant AccèsD Qorus Banking Innovation Awards 2018 - Winner

Desjardins experienced tremendous results in new product conversions following the implementation of the Assistant AccèsD (Exagens white label digital financial assistant) that used behavioral AI technology to increase engagement,relationship and sales in their digital channel. The solution was deployed to engage with Desjardins’ retail and commercial customers through their digital channels for a series of pertinent conversations build awareness and position the benefits. of a new savings product which was recently launched, Additonally, the Assistant AccèsD was utilized to reduce friction and abandonment by simplifying, and providing guidance with, the account opening and funding process. In the course of 12 months, over 85 000 new High Interest Savings Accounts were opened with more than ½ billion dollars deposited while capturing over 35 % greater conversions for the acquisition of new account openings) when compared to a more traditional marketing campaign. And the most important point was that the individuals experienced a 98 % satisfaction rate with their interactions with the Assistant AccèsD.