About
Building a housing ecosystem portal to cover the entirety of the complex and fragmented housing customer journey as well as provide online mortgage leads to OTP Bank by ensuring early customer reach which is ever so important in today’s economic climate.
Innovation presentation
OTP Bank is the largest consumer bank in Hungary. By developing a housing ecosystem (OTP Otthon - OTP Home), we are addressing the customers' need to be guided along the complex and fragmented journey of buying and selling (or renting) real estate complemented by value added services such as financial planning (monthly mortgage payment estimates, other relevant banking product calculators and state subsidy eligibility checker), educational materials, attorney database. Among other value-added services, we are displaying aggregated real estate ads originally posted on Facebook to address the customers’ fear of missing out on finding their home among thousands of ads on the internet.
Through the housing ecosystem, an early customer reach is ensured to be leveraged into mortgages, loans, and financial products by the bank. By providing an end-to-end solution throughout the customer journey, we are also able to efficiently follow up and manage our users to maximize conversion.
For building the housing ecosystem, we use innovative IT solutions to deliver to our users. Moving away from physical infrastructure, our operation is entirely cloud-based, and we build Infrastructure as a Code.
Uniqueness of the project
We are the first to develop a housing ecosystem in Hungary and in the CEE region providing end-to-end solution to real estate related processes.
Since its launch in August 2022, otpotthon.hu generates more than 1 million unique visitors per month and covers services, which guide the client throughout the first part of the customer journey, the real estate buying and selling process with value added features:
- Online real estate listing site for renters, sellers and buyers: Users can browse 140K+ property ads and get an overview of loan options built in to the listing feature
- Calculators: Users can get preliminary estimates of monthly mortgage repayments, based on the property and available equity, integrated into the listing feature
- Eligibility checker: Users are provided a short questionnaire to determine if they are eligible for a loan or several types of state grants
- Housing solution education: On our blog, Hello Home!, users are provided supporting online content to address challenges along the selling and buying process. Hello, Home! also provides content to a high exposure feature box in one of the leading news portals in Hungary.
- Database of specialized attorneys: With more than 160 attorneys registered to be featured, we help the customers find legal counsel in their vicinity to cover the legal aspects of real estate transactions.
- Aggregated real estate ads: Using a specialized third-party technology supported by AI, we are able to display real estate adverts posted on Facebook within our site to maximize the number of relevant ads displayed to our users
- Online property appraisal (coming in October): Through an online application, which automatically appraises the property for sale, we provide useful insights for both the seller and buyer side, integrated into the listing feature
- Other relevant services based on emerging customer needs
