Roberto Ferrari, the Lead of Qorus’ Digital Reinvention Community, a thriving community centered around the sharing of insights, with events, articles and media content, shares his personal perspective on the relevance and financial market potential of the metaverse.
Why would an industry that is not entertainment based invest so much in establishing a presence in the metaverse?
I think metaverse is relevant for a few things:
• First it is another engagement channel that we cannot ignore; both for branding purposes and for engagement opportunities.
• Secondly there are opportunities to share and highlight new services, test new engagements, create more bonding and attract new clients
It is part of the digital reinvention of financial institutions, with a long-term perspective.
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