Waterdrop recently opened its first independent personal insurance agent-based community outlet in Shenzhen, which is the first outlet that cooperates with community healthcare centers on insurance service.
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Critical to Shenzhen’s medical service system, community healthcare centers, rooted in residential communities, aim to create “10-minute medical service circles” and meet people’s daily healthcare needs. In its planning for healthcare during the 14th Five-Year Plan period, Shenzhen Municipal Government puts the expansion and improvement of community healthcare services on top of the agenda.
Ms. Li Jia,Waterdrop Vice President, said, insurance is naturally aligned with healthcare. Operating through outlets, Waterdrop will provide integrated family Insurance risk management services for community residents. The launch of independent agent-based community outlets in Shenzhen will help build the ecosystem that combines insurance and healthcare and contribute to community residents’ family health and related risk protection.
Li Jia commented, “Waterdrop deploys the outlets in communities to learn more about customer needs. Providing services within a 500-meter radius of community areas, the outlets can be better perceived by customers, and keep them well informed of product features, application and claim processes and meanings of health declaration and other clauses before making a purchase.”
In addition, Waterdrop has launched WFind, a family insurance needs diagnosis system. Different from the traditional product-oriented operation mode, the customer-centric WFind system enables brokers to diagnose customer needs like doctors based on customers’ family population, income and expenditure gap, and future expectations. With SOPs in place throughout the insurance service process, WFind ensures the delivery of scientific insurance solutions.
Actually, since the end of 2021, Waterdrop has stepped up efforts to develop offline brokerage. In March 2022, it launched the “basic law” for independent personal insurance agents. In June 2022, its first independent agent-based community outlet was opened, and made profits. By far, it has established offline broker teams in nearly ten cities in China.
Li Jia said, “Waterdrop will explore more models that combine insurance with communities, to deliver visible insurance services through community stores and contribute its due share to building a community healthcare system.”
