BeRurals recently hosted its inaugural Demo Day at Google for Start-ups in Madrid, showcasing twelve standout projects aimed at fostering innovation and entrepreneurship in rural areas across Spain. BeRurals, a collaborative effort between Banco Cooperativo Español, Google Cloud, Auren Spain, and Enisa, aims to bolster creativity and entrepreneurial talent in rural regions, spurring job creation and economic revitalization. The initiative provides a platform for entrepreneurs and start-ups to present innovative solutions spanning agriculture, rural tourism, sustainable energy, and rural technology.
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Among the projects featured were Abastores, a digital platform connecting agricultural producers directly with buyers through online auctions, and Smarkia, a leading energy management platform focusing on sustainability. Awa Sunglasses showcased their unique floating sunglasses, while Aldealista presented an app promoting the visibility of rural Spanish villages. Other projects included VacaPop, an app facilitating the buying and selling of livestock, Aunoa's conversational AI for customer service, and Cocampo's platform for rural property transactions.
Grupo Caja Rural, a financial institution committed to rural development, stands behind these initiatives. Through its network and business ethics, it provides financial support to rural entrepreneurs, contributing to the preservation of culture, tradition, and environmental sustainability in rural communities.
In summary, BeRurals' Demo Day highlighted the potential for innovation and economic growth in rural areas, showcasing a diverse range of projects aimed at addressing the unique challenges and opportunities present in these regions. With continued support from organizations like Grupo Caja Rural, these initiatives have the potential to drive meaningful change and transformation in rural communities across Spain.
