• 24 Nov 2021
past

Wednesday 10:00 AM to 1:00 PM

The Essentials of Understanding Customer Journeys

Masterclass
General overview

Customer Journeys are a hot topic right now and one of the most sought-after courses in 2021. If you are seeking to improve your customer experience - this course is a must.

We will start off by clarifying some key vocabulary items, then we will jump right into understanding User Experiences & User Journeys, Customer Experiences & Customer Journeys; and finally, Life Experiences & Life Journeys. After that, we will look at using data, social context, and game theory to engage customers and influence behavior. Finally, we will measure performance and understand the basics of customer success. 

What will you get out of this Essentials course?

This 3-hour Essentials course is fast-paced, engaging, and combines theory and methodology with examples and case studies. Practical exercises in small groups will be used to develop a relationship-centric offering. It follows the guidelines of the Senteo Learning Experience approach designed with an organizational psychologist to improve the retention of concepts and stimulate the application of the concepts to real-world business needs:

  • Practical solutions ready to be implemented in everyday business.
  • Global peer collaboration and networking.
  • Certificate of completion. 

Who is this Essentials course for?
  • C-Level, Upper & Middle Management of any organization
  • Strategy, CX Practitioners, Client Service Managers, Operations, HR, IT, CRM
  • Head of Distribution, Head of Sales, Marketing, Product Development, ...

What will you get out of this Essentials course?

Learn

Understand the theory and mechanics behind each aspect of the methodology

See

Observe real-world applications, examples, and case studies related to each aspect of the methodology

Do

Apply the different aspects of the methodology during exercises and workgroups

Extend

Identify and support the possibilities for real-world applications of the methodology specific to each person’s current needs

Expert

profile picture of Michael Ruckman

Michael Ruckman

Senteo

Founder and President

Program

Practical information

Date

24 November 2021

Duration

3-hour online session 
  • starts at 10:00 CET / 13:00 Dubai time / 17:00 Singapore time 

Platform

Online platform 
  • MS Teams

Pricing

For Efma member institutions - €300
For non-member institutions - €450

Any questions?

Membership

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