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01/07/2014 Banking Innovation
ReciBox is a new online and multi device service that represents a revolution of bill payment in Europe
Innovation details
Country
Spain
Category
Customer Experience
Keyword
Customer experience

Innovation presentation

ReciBox is the first service in the European banking industry that offers value added services for managing customer’s bills. With ReciBox we have created a multi-device leader service with a friendly user interface, which adds distinctive interactive features. ReciBox service is integrated with the home banking but at the same time offers a unique user experience. ReciBox has been created by and for our customers. We were receiving suggestions regarding the sophistication and evolution of our bill service in our internal customer forum called “Inspira’ns”. In addition to these suggestions, we conducted user tests and a validation of the platform in a beta version (Family&Friends’ pilot), in order to build the most suitable product for our customers. CaixaBank offers ReciBox, which is free and exclusive, to retail customers that belong to the loyalty program called ‘multiEstrella’. These customers are the ones that are more engaged with the Bank. With ReciBox customers have many advantages, such as: ● Being able to compare their bills in an easy and innovative way ● Making easy the communication with issuing companies ● Warning them about the forthcoming bills through the advanced alert system ReciBox has more than 780.000 users. It is also remarkable to say that ReciBox is a multi-device service and that we have more than 160.000 downloads of our native Android, iPhone and iPad Apps.

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