Nedbank Market Edge Qorus Banking Innovation Awards 2015 - Winner

Exciting new online big data tool for businesses, small, medium or large! The emergence of big data has become one of the biggest game-changers for businesses today, yet without an easy way to access this information business owners are simply unable to reap the benefits and risk being left behind by their competitors. In response to this need, Nedbank has announced a first-in-market data analytics tool, Nedbank Market Edge™, enabling merchants and other businesses to gain business intelligence and valuable insights into client behaviour through big data. Nedbank Market Edge™ seeks to empower Nedbank card-accepting companies to develop informed strategies on the back of their own big data, by utilising a multi-layered, user friendly dashboard that draws data from client’s card transactions. Nedbank Market Edge is an agile platform that gives CEO's, CFO's, Marketing heads and operations managers invaluable insight into millions of transactions aggregated and displayed in a user-friendly online location. Market Edge is unique in that it aggregates all card transactions for businesses, effectively displacing the need for costly surveys and research, but with a far greater sample size and richer insight. The tool is in production and is being used effectively to shape strategy and execution with a number of Nedbank's business clients. It changes the game, using transactional data and smart technology to provide value to customers that previously would have no access to this sort of intellectual property at incredibly low prices. Nedbank is able to stand apart from its competitors as the only provider of a solution of this kind, effectively disrupting the card acceptance industry in South Africa.