The Visible Man-Scenario integration to an internet series Qorus Banking Innovation Awards 2017 - Winner

DenizBank aims to make strong and genuine connections with generations Y and Z, realizing that when convinced they are dedicated warriors of a brand and are future potential customers. While searching for effective ways to reach these groups we found out that they spend their time mainly on Youtube and Social Media channels. We then decided to work with Onur Ünlü, a director who adds a very creative value to his work and has a loyal fanbase consisting of Y and Z, who eagerly flock to his every project. Upon our analysis, we decided that regular sponsorship models (“DenizBank presents” and “DenizBank presented”) and conventional product placements are ordinary and ineffective. Given that the internet audience has a short attention span and is ready to feel "cheated" by hidden ads. It was priority #1 to go around it and find a way to keep them focused. Therefore, a new approach was designed - a form of "Branded Content" ! So far, other brands (both in finance and other sectors) have only broadcasted comic web series through social media channels that presented their products. This is the first time that the DenizBank character is actually involved in the scenario while promoting the bank without irritating the audience. He was totally integrated to the plot in such a way that he appears at unexpected times, where the main character is in trouble and needs help. This is the most innovative way to interact millions of audiences by giving them emerged content into the scenario instead of advertising to them. The series is broadcasted through the bank’s own youtube channel and reached more than 200.000 subscribers and 18M views in 3 months, has 20 times more subscribers than one of the biggest Turkish bank’s viral project which is live about 3 years and almost same with the most famous TV Series of Turkey « Recep Ivedik«